McMascots

McDonald’s created a land of its own in the early 70’s, populated by these guys:

Source: 1975 McDonald's McDonaldland Character Artwork Specification Manual

Source: 1975 McDonald’s McDonaldland Character Artwork Specification Manual

 

McDonald’s then used them for a variety of advertising methods including cookies …

mcdonaldlandcookies

… giveaway glasses …

mcdonaldlandglasses

… a giveaway magazine …

mcdonaldlandmag

… the famous McDonaldland playground …

mcdonaldlandplayground2

… and burger seats …

mcdonaldlandseats

There were even McDonaldland clothes (through Sears) …

mckidsclothes

Basically, you couldn’t get away from these guys …

mcdonaldlandposter

…not even on TV …

Click for TV commercial

Click for TV commercial

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